Hi All — It appears the advertising and design worlds are buzzing with controversy surrounding the placement of this ad for the WWF by the Brazilian office of ad giant DDB. As it turns out, the ad was essentially created just to win awards, and was only published once so that the agency could claim it was legit. It did win an award, from the prestigious ad competition The One Show (which has since been stripped. The One Club has also changed their entry rules to exclude ads such as this from future competitions.) — but that was just the beginning.
Here's the ad and an accompanying TV spot to check out. Warning: The TV spot is is troubling.
What do you think?